Amazon Web Services

Amazon Web Services (AWS), a global leader in cloud computing, often plays host to potential candidates in its Singapore office. With a vision to improve this touchpoint, the AWS branding team engaged us to reimagine the candidate journey — infusing it with the company’s signature “Builder” spirit.

The brief was clear: move away from a corporate setting, and create an uplifting, casual, and engaging space that sparks conversation between interviewers and candidates. Through thoughtful spatial and communication design, we transformed the interview zone into a welcoming environment that celebrates culture, inspires confidence, and builds connection.

Our approach centred on user experience — reducing stress for first-time candidates while energising internal interviewers. From colour psychology to tactile displays, every design element was chosen with care to enhance both comfort and confidence.

At the heart of the experience is a feature wall that spells out “BUILD” using cork boards, encouraging employees to pin up photos of events, teams, and shared moments. The “U” is intentionally left blank — an open invitation to new candidates to picture themselves as part of the team. An adjacent Inspiration Wall offers a dynamic illustration of AWS’s innovation culture.

That final walk from the waiting area to interview rooms can be nerve-wracking. To allay interviewees’ anxiety, simple words of encouragement are featured prominently yet simply along the corridor. Good luck mints are also available before every room entrance for that final fresh boost.

Amazon’s 14 Leadership Principles are brought to life through playful graphics and a bold, dynamic colour palette — transforming a previously blank wall into a vibrant storytelling canvas that communicates what AWS stands for.

With a full-length window, comfortable seating and a trolley of snacks and drinks, a decompression spot provides AWS employees and interviewees alike with a space to take a breather and relax. On a nearby wall, a simple yet powerful message echoes Amazon’s well-known philosophy, that despite the everyday innovation - “We are still at Day 1”.